Key to success — "Eye contacts stays"

1. Keep your ears open for stories in coffee rooms, bars, saunas etc. in Lapland
2. Evaluate the stories you tell yourself.
3. Tell your own or other stories to a friend: you are onto a good story if your friend concentrates on the story and maintains eye contact during the telling of the story.
4. If your friend doesn't look you in the eyes (and opens his mouth in amazement), spice up your story with Lapin Lisä and tell it to other friends, until the eye contact stays.
5. Write the story on a paper and send it to Lapland¥s Extra for evaluation.

There will always be a financing for good film stories!